Rainbow Robotics, a pioneering force in robotics innovation, has announced its strategic expansion into the U.S. market with the establishment of a branch company in Schaumburg, Illinois. This move aims to leverage the growing demand for collaborative robots (cobots) in the U.S. and enhance customer support with a dedicated management team.

Having previously established two dealerships in Germany to penetrate the European market, Rainbow Robotics is now poised to strengthen its global presence further. The company plans to collaborate with global system integrators in both the U.S. and European markets and is actively seeking local sales agents to facilitate this expansion.

As the sole company in Korea developing and manufacturing robot platforms integrated with core components and technologies, Rainbow Robotics is committed to offering cost-effective solutions. By significantly reducing production costs, Rainbow Robotics aims to make robot production more affordable, thereby capturing a larger share of the global market.

Listed on the KOSDAQ in Korea with a market capitalization exceeding KRW 2 trillion, Rainbow Robotics stands as the leading robot company in Korea. Notably, Samsung Electronics has become its second-largest shareholder, underscoring confidence in Rainbow Robotics' potential to dominate the global robot market.

The RB line of cobots from Rainbow Robotics comprises actuators, encoders, brakes, and controllers manufactured in-house. This vertical integration enables Rainbow Robotics to slash production costs by approximately 50% compared to competitors, offering competitive pricing without compromising on quality.

CEO Jungho Lee views the establishment of a U.S. branch company as a pivotal milestone in Rainbow Robotics' journey towards global leadership in the robot market. Anticipating tangible results in the near term, Lee emphasizes the company's long-standing preparation for this strategic move. He envisions releasing a diverse range of mobile robots, including a serving robot currently in development, catering to markets in Korea, the U.S., and Europe alike.

Rainbow Robotics boasts a rich portfolio of robot platforms, including mobile manipulators, medical robots, and biped/quadruped walking robots. Moreover, the company develops and provides customizable robot software tailored to individual customer needs. This user-friendly software empowers clients to streamline operations, reduce production costs, and deliver high-quality goods and services without the need for extensive technical expertise.

In summary, Rainbow Robotics' expansion into the U.S. market marks a significant leap forward in its quest for global dominance. With its unwavering commitment to innovation, affordability, and customer satisfaction, Rainbow Robotics is poised to revolutionize the robotics landscape, one cobot at a time.